The current global economy must accomplish two monumental tasks by 2050, seemingly at odds with each other.
On the onehand, to sustain a pace of massive global growth to support a 10 billion population, including a growing group of middle-classconsumers. On the other hand, to urgently reduce resource depletion, waste, and GHG emissions, staying within ourplanetary boundaries. To succeed at both, a radical change of plans is needed. The good news? It is the biggest economicopportunity.